How are digital marketing campaigns different from traditional offline campaigns?
What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls.
These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and new technologies mean that even the smallest businesses can compete with international brands with the right marketing strategy.
Well-planned and executed digital marketing campaigns are essential for brands looking to connect with audiences and achieve key business goals online. In this comprehensive guide, we will walk through the elements of an effective digital campaign strategy.
Digital marketing campaigns are coordinated activities that use digital channels to reach a specific audience and achieve a marketing goal. Digital marketing campaigns can be used to achieve a variety of goals, including:
- Brand awareness
- Lead generation
- Customer retention
Overall, though, digital marketing is quite …