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Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical [Video]

Search Engine Optimization

Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.



00:00 Intro.
00:34 Who is Ryan McCready?
01:11 Ryan’s background.
02:41 What is Whimsical?
04:31 Important lessons working 5 years at Venngage.
06:57 How did you cope with and approach competition?
08:52 Creating content for various media outlets.
11:15 Is it easy to replicate the same success?
12:34 Use cases of Pinterest for growth.
14:07 Insights into what makes a good landing page.
17:38 Thoughts on social media content.
20:47 Experiences in teaching content marketing to people.
23:45 Differences between repurposing and distribution.
26:13 Ryan’s thoughts on upcoming changes in search.
31:44 The future of marketing for SaaS companies.
33:52 Learn more about Ryan and Whimsical and get in touch.
34:57 Outro.


Useful Links:

Ryan on LinkedIn:


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Previous Episodes:

► Bernard Huang, Co-founder at Clearscope. The Future of Content & SEO
► Alexandra Tachalova, Founder at Digital Olympus. Link Building for SaaS Companies
► Farzad Rashidi, Lead Innovator at Respona. Scaling Monthly Organic Traffic from 0 to 1M
► Amanda Natividad, Marketing Architect at SparkToro. Audience Research & Content Marketing
► Josh Garofalo, SaaS Consultant & Copywriter at Telling Your “Category Story”
► Jimmy Daly, Co-founder & CEO at Superpath. Content Marketing for SaaS Companies & More.
► Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. Strategy, Prioritisation & More.
► Emilia Korczynska, Head of Marketing at Userpilot. Scaling from 4 to 40 Blog Posts per Month.
► Ross Hudgens, Founder & CEO at Siege Media. KOB Analysis, Passive Link Building & More.
► Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. Content Intelligence, content optimization, and more.
► Corey Haines, Founder at Swipe Files. Marketing Like a Media Company.
► Rand Fishkin, Co-founder & CEO at SparkToro. Building a SaaS Marketing Engine Without SEO.
► Jason Barnard, Brand SERP Guy at Kalicube. Brand SERP Optimization.
► Martha van Berkel, CEO at SchemaApp. Structured Data for SaaS Companies.
► Jeremy Galante, SEO Lead at ClickUp. From 0 to 1M Monthly Organic Visits.
► Fabrizio Ballarini, Head of Organic Growth at Wise. Enterprise SEO.
► Edvinas Pozniakas, On-site SEO Team Lead at NordVPN. SEO vs. CRO & More.
► Thomas Igou, Head of Content at GetAccept. Category Creation.
► Natalie Marcotullio, Head of Growth at Navattic. How to 2x Your Dwell Time.
► Edward Ford, Demand Gen Director at Supermetrics. Demand Gen & More.
► Eric Hoover, Director of SEO at Jellyfish. Helpful Content.
► Jakub Rudnik, Head of Content at Scribe. From 0 to 10K Organic Visits In 3.5 Months.
► Nathan Ellering, Head of Marketing at CoSchedule. Topical Authority.
► Levi Olmstead, Associate Director of Content at Whatfix. Content Strategy.


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