What Credit Union Marketers Should Know About GA4 [Video]

WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.

Google’s Universal Analytics (UA) will stop working on July 1, 2023, so if that is where you get your website data, you’ll need to transition to GA4 or use another source to view and analyze your website data.  

GA4 is the new alternative, that is built for the future.

Three important things to know about GA4:

• It’s a better way of tracking website data. All the events that people take on your website will be tracked and data will be processed in a way that allows you to do more with it. From a technical perspective, it really is much better and scalable. These are changes that are long overdue and it is a better way to track things.
• Unfortunately, the interface is not good, so it’ll feel like an inferior product, but don’t let that fool …