Marketing Analytics and Reporting

What is GA4 and Why Should You Use It? (Lesson 1) [Video]

What is GA4 and Why Should You Use It? (Lesson 1)

GA4 is the latest version of Google Analytics that can help you measure engagement and traffic across your webpages and apps. GA4 will fully replace Universal Analytics next year, and we should be ready for this change. GA4 is not really an update yet a completely new tool, and therefore it needs to be treated this way. Like with any new tool, we need to start with understanding what it is about and how it can help us achieve our tracking goals.

With this in mind, we have created this GA4 beginners course in which Sofiia is going to take us step-by-step through everything we need to know to get ourselves started the right way.

Let’s embark on our GA4 adventure together!


00:00 – Introduction.
00:18 – What is the Goal of GA4?
01:26 – GA4 Implementation and Data.
02:26 – GA4 Reports.
03:28 – GA4 Explorations.
04:35 – Using Your Data and More.

🔗 Links:

GA4 demo account:

🎓 Measure Masters Membership:

❓ Take Our GA4 Quiz:

FREE Tag Manager Course:

FREE Analytics Course:

🔀 GTM Copy Paste – Our Chrome extension

🚀 Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:

📡 Our Live Streaming Software:


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