The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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What OpenAI’s Drama Means for Marketers | CMI News [Video]

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Digital Marketing for Professionals

What OpenAI’s Drama Means for Marketers | CMI News

🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

Sam Altman’s firing and rapid return to OpenAI is a captivating story. But does it spell an unhappy ending for generative-AI content? Robert Rose says marketers can ignore the boardroom drama but should pay attention to the governance and safety issues that played a role behind the scenes. If the solutions you license are built on a fragile infrastructure, you could run into big problems with cross-functional, cross-siloed use.

📣So what do you think? Have you put guidance and governance in place to mitigate the risks of an unpredictable AI landscape? Let us know in the comments.

👀 Related: How To Plug AI Into Your Content Engines –https://cco.contentmarketinginstitute.com/ai-content-guide/

⭐️Sources: https://www.washingtonpost.com/technology/2023/11/20/openai-sam-altman-ceo-oust/
https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680

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