5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads

World of Marketing news – Week of February 19, 2024 [Video]

Categories
Search Engine Optimization

World of Marketing news – Week of February 19, 2024

Google is doubling down on AI with Gemini getting introduced to several key products important to marketers! 🌍📰

Google has rebranded Google Bard to Gemini to reflect the name of the LLM that powers it. Further, its largest language model, Ultra 1.0, is becoming accessible seemingly everywhere to improve the workflows of digital marketers around the world.

Gemini Advanced is also rolling out by way of Google One, Google’s premium subscription service, to improve productivity within Google Workspace.

This is only the tip of the iceberg. Google is already using Gemini as an assistant within Google Ads and as the engine for Search Generative Experience queries. It is also the AI assistant for Android and the iOS Google app.

Google’s further leaning into Gemini and AI in general will lead to grander shifts in marketing trends in 2024 and beyond that will likely match the changes we saw from 2023 four core algorithm updates. Business owners need to prepare for further changes to visibility and ranking factors as Google races to keep up with new competitors in the search space such as TikTok and ChatGPT.

Be sure to follow us for the latest updates and trends in the dynamic world of marketing. Let’s succeed together! 💪✨

#Google #SEM #MedicalMarketing #PodiatryMarketing #LawFirmMarketing #DigitalMarketing #PPC #GoogleAds #YouTube #VideoMarketing #Android #SMSMarketing #MobileMarketing #GoogleBusinessProfile #GoogleBusiness #MarketingAssets #AI #GoogleBard #Gemini #GeminiAI #2024SEOTrends #2024SEOPredictions #2024SEOStrategy

Sources:
https://searchengineland.com/google-renames-bard-gemini-unveils-paid-version-advanced-437321
https://www.searchenginejournal.com/google-expands-gemini-ai-across-its-product-suite/507554/

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos