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Digital Marketing for Professionals

4 Benefits of Hiring a Business Automation Consultant I Sales & Marketing with ActiveCampaign [Video]

Download my Business Automation guide: https://oscardipasquale.com/business-automation-guide/Apply to work with me: https://oscardipasquale.com/4 benefits of hiring a Business Automation consultant to help you streamline your processes.First of all, what are the main benefits of Business Automation?1) The first one is that, by automating the processes, you save time and reduce the overwhelm of your team. You can even save 30-40% of the time you spend on repetitive and manual tasks, data entry activities, etc…2) The second is a consequence of the first one. You have more time to focus on valuable activities such as talking to prospects and customers and that helps you improve the customer experience and increase the conversion and retention rates.You might ask yourself: Why should I hire an external consultant to do so when I can do it on my own or delegate it to my team?In my opinion, these are the most important benefits of hiring a consultant:1) Project ManagementYou need somebody that can talk to different stakeholders, carry out the project and plan the milestones with your team.One big problem we have nowadays is that there is a gap in the market:-There are professionals with strategic knowledge of the processes-There are professionals with technical knowledge of the toolsIt’s difficult to find professionals that have both of them.You need somebody that can put together those two things and work as a liaison.2) Analysis of your processesThe fundamental thing to succeeding with this kind of project is customizing the solution to your specific needs. That requires time!Something that generalist agencies, free tutorials, or the tools’ customer support can’t offer you. They can’t dive into your processes.Sometimes, businesses do not even have “all the pieces of the puzzle” and need external support to map out the process.The consultant has a third-person view of the process and therefore can think out of the box and help you improve it.3) Less time and less overwhelm A typical situation is that the internal team starts the implementation and after some time realizes that it can’t keep up with the work.The result is a half-baked implementation that stresses the team even more.The consultant helps you to build a scalable solution and supports you during the whole implementation process.4) Support Sometimes you’ll need to update things, troubleshoot problems, or do some modifications to the system.Having a consultant that offers support for the whole solution implemented allows you to leave the technicalities behind and focus on what is really important.How do you get started?I always start with an Audit & Analysis phase in which we clearly define the current and the desired situation.These are the main activities:-Deciding and Prioritizing the processes-Mapping out the processes-Defining the automation strategy -Deciding the best tech stack to use-Discovering new automation opportunitiesThe output is my final report with my recommendations and an action plan to implement the whole solution.If you’re interested in streamlining your business processes, submit the application form for the Audit & Analysis phase:https://oscardipasquale.com/#activecampaign #businessautomation #salesautomation #marketingautomation

Categories
Digital Marketing for Professionals

How I Use ChatGPT and DALLE-2 (378) [Video]

Today I break down how I use two AI tools from OpenAI – ChatGPT and DALLE-2.
 
 How are you using these tools? I'd love to know. Please leave me a comment at ContentInc.io.
 
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