Categories
Marketing Analytics and Reporting

What is GA4 and Why Should You Use It? (Lesson 1) [Video]

GA4 is the latest version of Google Analytics that can help you measure engagement and traffic across your webpages and apps. GA4 will fully replace Universal Analytics next year, and we should be ready for this change. GA4 is not really an update yet a completely new tool, and therefore it needs to be treated this way. Like with any new tool, we need to start with understanding what it is about and how it can help us achieve our tracking goals.With this in mind, we have created this GA4 beginners course in which Sofiia is going to take us step-by-step through everything we need to know to get ourselves started the right way. Let’s embark on our GA4 adventure together! OUTLINE:00:00 – Introduction.00:18 – What is the Goal of GA4?01:26 – GA4 Implementation and Data.02:26 – GA4 Reports.03:28 – GA4 Explorations.04:35 – Using Your Data and More.🔗 Links:GA4 demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

Categories
Marketing Analytics and Reporting

How to view outbound clicks in Google Analytics 4 reports [Video]

Google Analytics 4 is capable of automatically tracking outbound link clicks. But to view that data, you will need to create a custom report with explorations.In this video, I will show you how to do that.=== LINKS ===✭ GA4 enhanced measurement https://support.google.com/analytics/answer/9216061?hl=en ⭐⭐ Google Analytics 4 course ⭐⭐https://www.analyticsmania.com/courses/google-analytics-4-course/ 📕 Free e-book: Getting Started with Google Analytics 4https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius#googleanalytics4

Categories
Marketing Analytics and Reporting

Google Analytics 4 vs Universal Analytics (1 Hour Masterclass) [Video]

Google Analytics 4 vs Universal Analytics (1 Hour Masterclass)In this video we are going to learn about the differences in implementation for Google Analytics 4 vs Universal Analytics.Here is what we are going to look at :00:00 Introduction01:24 Basic Page Load Setup – Google Analytics 4 vs Universal Analytics06:25 Event Setup – Google Analytics 4 vs Universal Analytics16:50 Custom Dimensions – Google Analytics 4 vs. Universal Analytics32:28 User Properties – Google Analytics 4 vs. Universal Analytics42:04 Ecommerce Tracking – Google Analyics 4 vs. Univeral AnalyticsFor more high quality Google Tag Manager videos:SUBSCRIBE TO CHANNEL 🙏 : https://www.youtube.com/channel/UCtcR…Facebook Group : https://Facebook.com/groups/DataVinciDOADataVinci Website : https://DataVinci.servicesAbout DataVinci :We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.🙏🙏#GoogleAnalytics4VsUniversalAnalytics #GA4vsUA #UniversalAnalyticsVsGoogleAnalytics4 #UAvsGA4 #GoogleTagManager #GoogleTagManagerTutorial2022 #DataVinci

Categories
Marketing Analytics and Reporting

User Components in GA4 [Video]

Join us today in this live training where we will learn what a User ID is and how we can implement it via GTM. We will also discover User Properties together and will set them up using GTM. Of course, we will also have fun doing our implementationLinks:Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear Our Live Streaming Software: https://restream.io/join/YXLM2 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

Categories
PPC Advertising

Enhanced Measurement Events in Google Analytics 4 (And the 4 Types of GA4 Events Explained) [Video]

There are 4 types of events in Google Analytics 4. One of those types is called enhanced measurement events. Let’s explore it in this video and see how GA4 does offer some additional tracking capabilities (without Google Tag Manager) that Universal Analytics can’t offer.Here are those 4 types of GA4 events, by the way.1.) automatically collected events2.) enhanced measurement events3.) recommended events4.) custom eventsSome relevant links for further reading:Set up link click tracking: https://www.rootandbranchgroup.com/google-analytics-link-click-tracking/Events in GA4 vs UA: https://www.rootandbranchgroup.com/events-in-ga4-vs-ua/GA4 vs. UA: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/6 Tasks to get started with GA4: https://www.rootandbranchgroup.com/ga4-setup/And for some additional event and conversion tracking setups mentioned in this video, here are some tutorials.- How to set up page timer event tracking: https://youtu.be/Ysjfh2v8Acg- How to set up GA4 form submission tracking with a thank you page: https://youtu.be/mc9BHAmnrMI- How to set up GA4 form submission tracking with Contact Form 7: https://youtu.be/I2P5zVaiKXk- How to set up scroll depth tracking (UA): https://youtu.be/h84svDhTZTo- The Average Session Duration Metric in UA Explained: https://youtu.be/iw59OeK0YhU- How to set up conversion tracking in UA: https://youtu.be/abK5SJ62xi4- How to set up YouTube video view tracking: https://youtu.be/f8QjfoiFc6gAnd here are some other GA4 specific resources that might be helpful:https://youtu.be/Gcn_I-xHnvU – Registering Custom Dimensions in GA4 Explainedhttps://youtu.be/sF_KPPhzF-Y – How to Set Up Link Click Tracking in GA4https://youtu.be/tEuQBy0m5c0 – How to Filter Out Internal Data in GA4https://youtu.be/FgyM94BTFck – How to sync Google Search Console data with GA4https://youtu.be/ZX1A-RhfEVI – How to Set Up Site Search in GA4 and UAhttps://youtu.be/zEhwN_76SfM – How to Set Up GA4 in 5 Minutes With GTMRoot and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

Categories
Marketing Analytics and Reporting

UA to GA4 Migration – MeasureCast [Video]

Join us in MeasureCast #3 where we will go over everything you need to have prepared for the imminent transition from Google Universal Analytics towards GA4 so you can migrate your information from one tool to the other.🔗 Links:FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🎓 Measure Masters Membership: https://measureschool.com/products/measuremasters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

Categories
Marketing Analytics and Reporting

Tracking Events for Google Analytics 4 (Including Google Tag Manager Option) [Video]

Tracking events for Google Analytics 4 is a bit different than tracking events for the Universal Analytics version of Google Analytics. There are two main options that don’t require writing code to configure event tracking for Google Analytics 4.This video covers both options. The first option is creating event tracking directly in the Google Analytics 4 interface, which is not possible in the Universal Analytics version of Google Analytics. The second option is using Google Tag Manager. Summary guide of the video including links to Google’s documentation: https://growthlearner.com/analytics/tracking-events-for-google-analytics-4-including-google-tag-manager/00:00 Intro: Events That Can Be Tracked in Google Analytics 401:05 Automatically Collected Events in Google Analytics 402:10 Enhanced Measurement Events in Google Analytics 403:50 Google’s Recommended Events for Google Analytics 404:47 Finding Event Tracking Configuration Page in Google Analytics 405:17 Configuring New Event Tracking Directly in Google Analytics 405:37 Rules for Event Names06:28 Event Tracking Configuration Example in Google Analytics 406:54 Configuring Parameters for Event Tracking in Google Analytics 408:00 Testing Event Tracking Configured Directly in Google Analytics 408:55 GA4 & Google Tag Manager Event Tracking Example09:44 Configuring GA4 Event Tracking Using Google Tag Manager09:54 Adding a New Tag in Google Tag Manager for GA4 Event Tracking12:54 Creating a Trigger in Google Tag Manager for GA4 Event Tracking15:42 Testing GA4 Event Tracking with Google Tag Manager16:51 Validating Google Tag Manager Event Tracking in GA417:36 Creating Custom Dimensions for New Event Parameters in GA420:06 Publishing Event Tracking Configuration & ConclusionTracking events for Universal Analytics involves setting values for the event variables–event category, event action, and event label. Google Analytics 4 does give you more flexibility by allowing you to track up to 25 event parameters with each event. You can track more event data using event parameters to provide more context to the tracked events.Test and validate your event tracking by using the DebugView feature and the real-time reports in Google Analytics 4. If you configure event tracking in Google Tag Manager, you can still use the preview mode to test your tracking. Learn more insights on measuring website traffic, analysis, and reporting: https://growthlearner.comGoogle Analytics 4 automatically collected events documentation: https://support.google.com/analytics/answer/9234069?hl=enGoogle Analytics 4 enhanced measurement events documentation: https://support.google.com/analytics/answer/9216061?hl=en&ref_topic=9756175Google Analytics 4 recommended events: https://support.google.com/analytics/answer/9267735?hl=enCreating a Google Analytics 4 configuration tag in Google Tag Manager: https://youtu.be/EZX-fbyQhEs&t=377sBuilt-In Variables you need for Google Tag Manager: https://youtu.be/Vsn-7pe3yI4

Categories
Marketing Analytics and Reporting

Google Analytics 4 Tutorial for Beginners (2022) [Video]

Learn how to get started with Google Analytics 4: installation, interface, reports, conversions, configuration, and more.👉👉👉 In-depth Google Analytics 4 course https://www.analyticsmania.com/courses/google-analytics-4-course/If you are looking for a GA4 tutorial, this is your first step. Get a broad picture of what is available and later dive deeper into certain topics (that I mentioned at the end of this video).Also, take a look at the timestamps and useful resources below.=== TIMESTAMPS OF THIS GOOGLE ANALYTICS 4 TUTORIAL ===00:00 – Intro01:02 – Create a Google Analytics 4 account/property05:25 – Overview of Google Analytics 4 admin panel15:08 – Enhanced Measurement in Google Analytics 417:38 – Other settings in the admin panel24:02 – Standard reports in Google Analytics 430:42 – Explorations in Google Analytics 436:46 – Advertising reports in Google Analytics 440:42 – “Configure” section in Google Analytics 443:39 – Install Google Analytics 453:46 – Seeing data in Google Analytics 4 reports56:09 – Track custom events with Google Analytics 401:09:10 – What to do next + GA4 course=== LINKS AND RESOURCES MENTIONED IN THIS VIDEO===📕 FREE E-book: Getting Started with Google Analytics 4: Installation, Events, Conversions. Reportshttps://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ Google Analytics 4 DEMO accounthttps://support.google.com/analytics/answer/6367342?hl=en ✭ Google Analytics 4 homepagehttps://marketingplatform.google.com/about/analytics/ ✭ Data-Driven Attribution in Google Analytics 4https://support.google.com/analytics/answer/10596866 ✭ Free form exploration reports in Google Analytics 4 (Analysis Hub)https://www.youtube.com/watch?v=f_ygmXjB-U8 ✭ Funnel exploration in Google Analytics 4https://www.analyticsmania.com/post/funnel-analysis-report-in-google-analytics-4/✭ Path exploration in Google Analytics 4https://www.analyticsmania.com/post/how-to-do-path-analysis-in-google-analytics-4/ ✭ Audiences in Google Analytics 4https://www.analyticsmania.com/post/google-analytics-4-audiences/✭ Link Google Ads with Google Analyticshttps://support.google.com/analytics/answer/9379420✭ user_engagement event in Google Analytics 4https://www.analyticsmania.com/post/user_engagement-event-in-google-analytics-4/ ✭ Google Tag Manager Tutorial for Beginners (with GA4 examples):https://www.youtube.com/watch?v=u_x5lVJMKZ0✭ Custom Dimensions in Google Analytics 4https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/✭ How to Install Google Tag Managerhttps://www.youtube.com/watch?v=YtAFGs3vMI0 ✭ Google Tag Manager Tutorial for Beginners (with GA3 examples)https://www.youtube.com/watch?v=wVBqNDH5kNQ ✭ Create events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#create-new-events ✭ Modify events in Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/#modify-events ✭ How to create a Universal Analytics property when GA4 is the defaulthttps://www.youtube.com/watch?v=su2RzhnP_88 === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius/#googletagmanager #googleanalytics4

Categories
Marketing Analytics and Reporting

Planning Your Events in GA4 (Google Analytics 4) [Video]

Let’s face it, Google Analytics 4 (GA4) isn’t as easy to get through as Universal Analytics. But that can be a good thing! In this case, because you have such CONTROL over what GA4 knows and records. In this week’s Workshop Wednesday, you’ll get a good idea of how to think about “events” in GA4 and how you can plan out a strategy to make sure the right Google Analytics 4 events are being recorded.Ready to join the Measurement Marketing Academy?https://measure.tips/getacademyorGet Your Free “Measurement Marketing Toolbox” Membership:https://measure.tips/getww

Categories
Marketing Analytics and Reporting

Audience Triggers in Google Analytics 4 [Video]

Learn what audience triggers in GA4 are, why are they useful, and how to configure them. When a user enters an audience, you can automatically trigger an event. That event can help you later quickly check the event reports and see how many times your website visitors entered a certain audience.For example, how many people did stay on a page for more than 60 seconds and scrolled to the bottom of a page (when all of this happened in the same session) – this kind of question (in the same of events) can be answered by configuring Audience Triggers in GA4=== LINKS ===📕 Free e-book: Getting Started with Google Analytics 4https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ADD LINK TO INSTALL GA4✭ Audiences in Google Analytics 4https://www.youtube.com/watch?v=7rW_QYfm5yU ✭ How to install Google Analytics 4 on a websitehttps://www.youtube.com/watch?v=6upqv3kaIIk=== CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius

Categories
Marketing Analytics and Reporting

How to Track Events with Google Analytics 4 (Updated in 2022) [Video]

Learn how to send events to Google Analytics 4 with Google Tag Manager.When GA4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.In today’s video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:* What events are tracked in Google Analytics 4 automatically* What is Enhanced Measurement in Google Analytics 4* How to track recommended events in Google Analytics 4* How to track custom events in Google Analytics 4* How to create new events based on other events (directly in GA4 interface)* How to modify incoming events and fix typos in them* How to test your events in Google Analytics 4* And where to find your events in Google Analytics 4 reports.=== TIMESTAMPS ===00:00 Intro01:32 Overview of topics explained in this video02:18 Automatically tracked events in Google Analytics 403:15 Enhanced Measurement11:15 Recommended events in GA420:13 Custom events in Google Analytics 430:01 Create events in GA4 (from the interface)33:13 Modify events in Google Analytics 437:39 Final words=== LINKS ===📕 Free e-book: Getting Started with Google Analytics 4https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ How to track events with Google Analytics 4https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/ ✭ How to track GA4 events with GTAG.jsADD LINK✭ How to install Google Analytics 4 with Google Tag Managerhttps://www.analyticsmania.com/post/how-to-install-google-analytics-4-with-google-tag-manager/ ✭ user_engagement event in Google Analytics 4https://www.analyticsmania.com/post/user_engagement-event-in-google-analytics-4/ ✭ Automatically tracked events in Google Analytics 4https://support.google.com/analytics/answer/9234069?hl=en ✭ Recommended events in Google Analytics 4https://support.google.com/analytics/answer/9267735?hl=en ✭ Data Layer in Google Tag Manager https://www.analyticsmania.com/post/what-is-data-layer-in-google-tag-manager/ ✭ Google Tag Manager Tutorial for Beginnershttps://www.analyticsmania.com/post/google-tag-manager-tutorial-for-beginners/ === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius#googleanalytics4 #googletagmanager

Categories
Marketing Analytics and Reporting

Track Events with GTAG.js in Google Analytics 4 [Video]

Here’s how you can track Google Analytics 4 events without Google Tag Manager. But this means that you will need to work directly with the code. If coding (e.g. JavaScript) is unknown territory for you, you should handle the task to your developer.Not sure about the difference between GTAG and GTM? Watch this video first https://www.youtube.com/watch?v=RxcfKsj6-kQ === LINKS ===📕 Free e-book: Getting Started with Google Analytics 4https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/ ✭ Official documentation of GTAGhttps://developers.google.com/tag-platform/gtagjs/reference#event ✭ Chrome Extension: Google Analytics Debuggerhttps://chrome.google.com/webstore/detail/google-analytics-debugger/jnkmfdileelhofjcijamephohjechhna?hl=en ✭ Documentation: Enhanced Measurement in GA4https://support.google.com/analytics/answer/9216061?hl=en ✭ Chrome Extension: Data Layer Inspectorhttps://chrome.google.com/webstore/detail/adswerve-datalayer-inspec/kmcbdogdandhihllalknlcjfpdjcleom === CONNECT WITH JULIUS & ANALYTICS MANIA ===✭ Facebook https://www.facebook.com/analyticsmania✭ Twitter https://twitter.com/fedorovicius✭ Linkedin https://www.linkedin.com/in/fedorovicius#googleanalytics4 #googletagmanager