20 Google Ads Callout Extensions Examples (B2B and B2C) [Infographic] [Video]

When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions.

Not only do they extend the copy that you can put into your Google Ads, but they can also boost your paid search engine marketing campaigns. Why wouldn’t you opt to lengthen your ad copy space and head to the top of Google’s search engine results page (SERP) without increasing the existing cost-per-click? By enhancing ad relevance and utilizing effective callout extension strategies, businesses can significantly improve their ad performance.

While some ad extensions aren’t the best fit for everyone, Google Callout extensions are extremely versatile because any business can use them in any industry. You can tailor your Google Callout extensions to feature the unique benefits of your business alongside your ads, such as highlighting your unique selling points or offering …