By now, you already know about the importance of running SEO tests. They help you determine effective strategies, eliminate wasteful spending, and uncover new opportunities.
But there are countless different types of SEO tests that you can run. Which ones are right for your business?
In this article, I’ll answer that question by covering 24 SEO tests you should be running.
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SEO Tests: Change Your Title Tags
Sometimes the simplest changes can be the most effective.
Change the title tag on one of your blog posts. You could do that by creating a whole new title or using a similar title with a variant of the keyword.
After some time, check Google Search Console to see if your click-through rate (CTR) has improved. If so, then try the same strategy on other blog posts and see if a trend develops.
Also, check your overall traffic stats for the post. An improved CTR doesn’t necessarily mean an increase in traffic (especially if the post dropped in …