25 sales targeting tactics to increase conversion rates lemlist Blog [Video]

When doing sales outreach, great campaigns alone are not enough.

At least 50% of your success depends on sales targeting.

Sales targeting involves identifying your ideal prospects. Once identified, you can use various techniques to find these leads and send them your outreach campaigns.

Here are 25 sales targeting tactics that can boost your conversion rate. ⬇️

What is sales targeting?

Before sending out any campaign, doing research is crucial.

It helps to identify the right leads and provides insight into how to reach out to them

This research is what sales targeting is all about.

And while it may sound complicated, sales targeting can be kept simple and effective:

There’s only one goal you should keep in mind. Find people who would improve their business by using your product/service.

Those are the people you should reach out to.

What happens if you don’t use sales targeting?

Not using any sales targeting can spell disaster for your campaigns and overall …