5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom] [Video]

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page.

In the last quarter century, we’ve seen the number of MarTech solutions grow from hundreds to tens of thousands.

Mobile became its own channel, ushering in an era of constant content consumption, and generative AI started unlocking efficiencies we had never imagined.

And that’s just a handful of the highlights.

The evolution continues, so let’s not waste time. Here are five new marketing trends we need to keep our eyes on in 2025, according to the 2025 State of Marketing Report (and how experts suggest you approach them).