I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page.
In the last quarter century, we’ve seen the number of MarTech solutions grow from hundreds to tens of thousands.
Mobile became its own channel, ushering in an era of constant content consumption, and generative AI started unlocking efficiencies we had never imagined.
And that’s just a handful of the highlights.
The evolution continues, so let’s not waste time. Here are five new marketing trends we need to keep our eyes on in 2025, according to the 2025 State of Marketing Report (and how experts suggest you approach them).
Top Marketing Trends to Watch in 2025
1. Focusing On Younger Customers
Millennials and Gen Z are no longer just summer interns, people.
The oldest of the gens are in their early 40s and are the decision-makers, both …