2025 is fast approaching, and as we say every year, video just keeps getting more important. In terms of marketing strategy, it’s impossible to ignore video as we enter 2025. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success.
Video raises the bar across owned, earned, and paid channels, and it’s expected to continue to dominate the marketing field in 2025. With that in mind, we’ll borrow a popular adage that’s especially relevant for the video space: “The best time to start was yesterday. The second-best time is now.”
In other words, if your business is still putting off video content for some unknown date in the future, you’re continuing to lose out on its many benefits right now. You may have even read last year’s version of this article, promising yourself you’d finally prioritize video for 2024. Well, 2024 came and …