Building an Effective Marketing Strategy: Leveraging Infrastructure and Sales Team [Video]

When you step into a new project, it’s crucial to understand the existing framework and goals. Start by assessing the company’s infrastructure, such as their marketing technology stack – whether they use tools like Marketo or Salesforce. Determine the availability of content and demos, as this will guide your strategy. For instance, if the client already has a robust content library with reports from reputable sources like Gartner or Forrester, a content-focused approach is recommended. Distribute valuable content to their Ideal Customer Profile (ICP) to showcase the service or software’s value. Then, implement a nurturing campaign to guide them towards product demos and potential deals.

Tags: marketing strategy, content distribution, Ideal Customer Profile (ICP), marketing technology stack, Salesforce, Marketo, demo strategies, Gartner reports, Forrester reports, nurturing campaigns