How to Plan Your Facebook Ads Budget (And Make The Biggest Impact) [Video]

If budgeting stresses you out, we have a lot in common, my friend.

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure.

Spending recklessly can have long-term consequences on a business’ profitability.

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly.

According to research by WordStream, the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%.

With potential access to over 3 billion monthly active users, those numbers are nothing to scoff at.

But what should your Facebook Ads budget actually look like? Let’s run the numbers and discuss how to set the right budget for your goals.

Table of Contents

• What is a good budget for Facebook Ads?
• Factors That Affect Your Facebook Ads Budget
• How much should …