AI agents transform CRM: Salesforce Agentforce [Video]

Salesforce Inc. is making a major push to deploy AI agents on its CRM platform, an initiative the company views as the next step in enterprise artificial intelligence adoption.

Building on its predictive Einstein platform for sales, service, marketing and commerce, Salesforce announced Agentforce this month as the latest chapter in the development of AI solutions.

“Think of it as the next evolution of our AI wave,” said Muralidhar Krishnaprasad (pictured), president and chief technology officer at Salesforce. “We had AI wave one, which was our Einstein predictive. The AI wave two is all our copilots with generative AI, and we’re now entering the age of agents.”

Krishnaprasad spoke with theCUBE Research’s Rob Strechay and George Gilbert at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the key elements driving its Agentforce solution.

Data powers AI agents

Agentforce is designed to augment work for employees by handling tasks across a multitude of platforms. As a …