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Advertisers Relying on Last Click are Leaving a Lot of Money on the Table Beet.TV [Video]

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Digital Marketing for Professionals

As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods.

TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools.

In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements.

This week, TikTok announced:

  • Smart+: An AI-powered performance automation.
  • GMV Max: Automated bidding and budgeting for TikTok Shop.
  • Conversion Lift Studies: A new measurement solution for ad effectiveness.
  • Privacy Enhancing Technologies: Privacy integrations including clean rooms and trusted execution environments (TEEs).
  • Out of Phone: Retail: Pop-up billboards that showcase organic and branded TikTok content into retail locations.
@tiktoknewsroom

Introducing Smart+, our new AI-powered performance automation solutions, helping brands put the best ad in front of the right customer at the right time.

♬ original sound – TikTok Newsroom

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