40 Under 40: a spotlight on the PR sector’s young talent [Video]

DMG Media Ireland has selected 40 brilliant young minds in the PR industry as part of the 40 Under 40 series.

Caoimhe Butler – associate director, FleishmanHillard

With over 13 years’ experience in communications, Caoimhe Butler has a proven track record of driving brand visibility and specialises in creative planning, brand activations, and influencer strategy.

Throughout her time with FleishmanHillard, Butler has spearheaded high-impact, award-winning campaigns for a range of clients, from technology giants to local retail brands including Sky, Google and SuperValu.

Her expertise lies in identifying the unique value proposition of each brand and translating it into engaging content that captures the attention of media and influencers alike.

Butler has seamlessly integrated influencer marketing into PR strategies, and her ability to build meaningful relationships with influencers has yielded outstanding results, driving brand awareness, engagement, and sales.

In addition to her award-winning client work, Butler is also a very strong leader within FleishmanHillard, mentoring colleagues and spearheading agency initiatives, …