How do top SaaS brands like Salesforce and BOX use video?

If you’re a SaaS business looking to demonstrate your software in action, show customer testimonials, and share industry insights, there’s simply no better form of content for the job than video.

Even major players like Salesforce, HubSpot, Microsoft, and Box have all jumped on the video marketing train with diverse and engaging content. In this article, I’m going to take you through how they leverage video for their marketing strategies. 

But before we get stuck in, let’s have a quick look at some of the ways software companies are typically using video content in their marketing:

Product demosMany software companies use videos to showcase the features of their products in action. They create short videos that demonstrate the functionality of their software, highlighting the unique features that differentiate their products from the competition.

Case study videosCustomer testimonials are a powerful tool for software companies to build trust and credibility. By creating videos that …