Digital Marketing Trend Predictions for 2025 [Video]

Top Industry Voices Share Their 2025 Digital Marketing Trend Predictions

As digital marketers, we know a new year brings new goals, new opportunities for growth, and new challenges.

But a new year also brings plenty of change. Whether it’s advancements in technology or updates to the platforms we use, we expect another year of adjusting strategies and adapting to the changes that emerge over the next 12 months.

When we went to San Diego in November for brightonSEO, our Marketing O’Clock team spoke with some of the best and brightest minds in our industry and asked them to predict what changes and trends we’ll see in 2025.

Read on to hear their thoughts and advice.

Crystal Carter | Head of SEO Communications, Wix

Brand Visibility in Large Language Models (LLMs)

“I think that this is something that’s going to be becoming much more to the forefront of these LLMs – tools like ChatGPT, Perplexity, Claud, you know, Copilot – being a channel. …