12 winning social media integration strategies for 2025 [Video]

In 2025, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy.

Social-led brands continue to build more loyalty and attract more new customers and followers than brands marketing the traditional way. With, you know… synergy.

Here’s how to use a social media integration strategy to become a truly social-first marketer.

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Social media integration is the practice of using social media as the foundation of your marketing strategy, not just another spoke.

Integration goes beyond posting social media content. Social media integration incorporates your social channels into every part of your campaigns, using smart tools to keep everything connected, automated, and measurable.

A few common places for social media integration are:

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.