14 Google Ads Mistakes To Avoid in 2025 [Video]

Google Ads can be a powerful tool to grow your business, but like any tool, it needs to be used correctly to enjoy the full benefits. Here’s a list of common Google Ads mistakes that marketers often make, along with tips on how to avoid them.

Google Ads Mistakes to Avoid Video

1. No Conversion Tracking

Conversion tracking is one of the most important aspects of Google Ads, as it helps manage your ad spend efficiently. Google Ads can use your conversion data to help drive more sales and leads for your business. If your conversion is a phone call, Google Ads will optimize your campaign to drive more phone calls based on historical campaign data.

• Action Step: Set up conversion tracking to measure your ROI and optimize your campaigns toward achieving specific goals.

2. Not Using Smart Bidding Strategies

Smart biddingstrategies like Target CPA or Target ROAS help in automating the optimization of your Google Ads campaigns, saving you time …