Transforming EdTech Marketing Analytics with Scalable Data Warehousing [Video]

The EdTech industry is evolving quickly, and the ability to efficiently manage and report vast amounts of student-led data is now more crucial than ever. Scalable data warehouse solutions are emerging for organizations to streamline operations and unlock meaningful insights from their data.

Ajinkya Rasam’s work at Education Dynamics, a leading EdTech marketing analytics firm, highlights how a well-designed data warehouse can address these challenges. Faced with the daunting task of managing a massive influx of student lead data, Rasam’s strategy transformed how the company processes and analyzes data, creating lasting benefits for the organization and the students it serves.

The Challenge: Managing Massive Amounts of Student Lead Data

In the highly competitive higher education market, generating high-quality leads has become increasingly critical to institutional success. Studies consistently show that properly qualified leads are significantly more likely to convert to enrollment, making accurate lead qualification a key driver of ROI.

Like many in the industry, Education Dynamics faced significant …