Amazon Business powers Letayas success [Video]

Letaya attributes their growth and improved ad cost-effectiveness to the support provided by Amazon Business. By leveraging Amazon Business ads and tools, Letaya was able to filter audiences based on company size, industry, and demand. This filter enabled the brand to reach the right audiences more accurately and efficiently, which increased

conversion rates

.

When brands use Amazon Business to advertise, they get access to unique B2B features that help attract and engage business buyers. For Letaya, these tools empowered them to expand their sales to a new customer base—high-value business buyers.

Looking ahead, Letaya plans to continue their growth as a global leader in steel furniture by leveraging new features like

Sponsored Products bid adjustment

and

reporting

on Amazon Business.