A step-by-step approach to handling fresh leads [Video]

In this blog post, we reveal best practice advice for sales teams looking to sell smarter and close more deals. Learn from this step-by-step approach to handling fresh leads, as soon as they submit a form and turn these into potential customers.

In a recent conversation I had with a marketing director of a leading B2B company, I was asked what my best practice advice would be for their sales teams.

By this, he specifically meant, what would be my advice on how companies should handle or respond to a lead in those first few hours – perhaps they downloaded an eBook, submitted a contact form or signed up for a webinar on your website.

Now we use HubSpot at Huble, so I’m going to be using HubSpot as my generation tool of reference in this example.

But as I said to him, and I am happy to share with …