As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods.
TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools.
In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements.
This week, TikTok announced:
- Smart+: An AI-powered performance automation.
- GMV Max: Automated bidding and budgeting for TikTok Shop.
- Conversion Lift Studies: A new measurement solution for ad effectiveness.
- Privacy Enhancing Technologies: Privacy integrations including clean rooms and trusted execution environments (TEEs).
- Out of Phone: Retail: Pop-up billboards that showcase organic and branded TikTok content into retail locations.
@tiktoknewsroom Introducing Smart+, our new AI-powered performance automation solutions, helping brands put the best ad in front of the right customer at the right time.
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