Alex Lieberman – Why Businesses Need a Newsletter [Video]

Email newsletters drive some of the highest ROI in digital marketing—up to $42 for every $1 spent. Alex Lieberman knows this better than anyone. As the co-founder of Morning Brew, Alex didn’t just create a daily business newsletter—he created a movement.

Starting as a passion project during his college years, Alex transformed Morning Brew into one of the most recognized brands in digital media, with over 3 million daily subscribers and a $75 million acquisition by Insider Inc.

Recently, I caught up with Alex at a conference, and his insights about email marketing, audience ownership, and newsletter growth were pure gold.

Ever wonder why some newsletters thrive while others disappear into inbox oblivion? Alex shared exactly why newsletters are a must-have for creators and businesses, actionable steps to get started, and how anyone—even you—can build a newsletter without a big budget. Let’s dive into his strategies and how they can help you own your audience.

1. Rented audience

This is your audience on …