Apple Intelligence rollout starts today how will marketers use the new AI features? [Video]

New personalization capabilities, writing tools and process automation features will be welcome additions for marketers. But some updates will introduce new challenges, too.

Today, Apple is rolling out Apple Intelligence, its highly anticipated suite of AI tools integrated into iOS 18, iPadOS 18 and macOS Sequoia. The launch coincides with the debut of iOS 18.1. The raft of automated features included in the debut will present marketers with an array of new possibilities, experts say.

Unveiled at Apple’s annual developer conference in June, Apple Intelligence differentiates itself from other AI programs with a focus on personalizable applications – enabled by combining users’ personal data from Apple’s ecosystem with on-device small language models. User data is processed in a privacy-safe way – even Apple cannot access it, the company claims.

Unlike general-purpose AI systems such as ChatGPT, Apple Intelligence is context-driven and designed for task-oriented applications like personalized recommendations, predictive messaging and streamlined workflows across Apple devices.

With the rollout of iOS 18.1, compatible devices …

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