Apple takes direct aim at Microsofts Copilot+ PCs in new AI-focused Mac promos [Video]

Apple is ramping up its efforts to promote the Mac as a powerful platform for artificial intelligence. In the Apple Store app and various places around the web, Apple is promoting that the Mac is the “best AI PC.” Notably, the company is also taking direct aim at Microsoft’s Copilot+ PCs in this advertising.

In promotions being shown on Apple’s website, the Apple Store app, and elsewhere, Apple touts that the “best AI PC is a Mac.” The company first started promoting the Mac as the “world’s best consumer laptop for AI” back in March alongside the launch of the new M3 MacBook Air. As the launch of Apple Intelligence approaches, however, Apple is taking things up a notch.

In these new promos, spotted by Aaron Perris on social media, Apple touts:

MacBook Air with M3 has up to 40 percent faster graphics performance than Copilot+ PCs. So it’s great for things like video editing and playing graphics-intensive games. MacBook Air is also …