In this video, I discuss the importance of structuring landing pages for Google ads and how it differs from SEO.
I provide recommendations for optimizing landing pages to improve conversion rates and avoid wasting ad spend.
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Watch the video to learn how to structure landing pages effectively for ad campaigns.
00:00 Introduction
01:20 Example of Poor Landing Page
02:40 Optimal Landing Page Structure
04:00 Image and Pain Point Mention
05:36 Final Call-to-Action
07:28 Recommended Site Structure