As Canva targets enterprises, it risks losing SMBs due to higher prices [Video]

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market.

“While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.”

At the start of September, the company announced a big price increase for team subscriptions. Canva Teams prices are now $ 100 per person, or $ 10 a month per person, with a minimum of three people required for a Teams plan. Those prices were quietly changed earlier this year for new customers, but now the company is changing the price for customers who’d previously paid a lower price.

As a result, some Canva Teams userssaw subscription prices go from $ 120 per year for up to five …