Ask the Digital Expert: Does Email Marketing Still Work for Businesses in Delaware? [Video]

The answer is YES! Email provides a direct line of communication with customers, allowing any size business to deliver personalized content, promote products and services, boost sales, and build lasting relationships. Whether you have a business in Wilmington, Dover, or Rehoboth Beach, effective email marketing campaigns can lead to increased customer engagement, higher conversion rates, and improved customer retention.

Cost-effective: Email marketing can be very cost-effective compared to other advertising options.  Sending offers and incentives to your own customer list is free (besides CRM costs).  To reach new audiences across the state of Delaware and beyond, targeted lists are available for purchase at relatively low cost.

Highly Targeted & Segmented:With extensive data points available to select, business advertisers can hyper-target their message to reach the best consumer or business prospects in Delaware or anywhere in the country. Beyond income, age, interests, purchasing behavior, and location, marketers can also select from hundreds of filtering options …