MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity.
The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, of course, has a significant position in OpenAI.
In this video interview with Beet.TV, Richman says: “There has never been a better time to be in advertising.”
Richman emphasizes Microsoft’s unique positioning at “the center of generative AI,” with a range of capabilities from Bing search to CTV networks that could redefine audience engagement.
Richman outlines a vision where Microsoft’s integrated ecosystem, which includes a variety of platforms and technologies, is leveraged to deliver exceptional value to marketers.
“Having an operating system, a DSP, an SSP, a data marketplace, CTV networks, partnerships across the whole …