Bidding Strategy for Google Adwords Tips on Bid Strategy for PPC [Video]

Setting up a campaign on Google Ads requires careful planning and a clear strategy, especially when choosing your bidding strategy. Selecting the right bidding strategy is crucial for achieving your campaign goals, whether targeting conversions, clicks, or impression share. For instance, using Target Cost Per Acquisition allows Google to bid in a way that maximises conversions within your daily budget. This can be useful if you trust Google’s algorithms to optimise for success.

Finding the best approach may involve tweaks and adjustments. You might start with one strategy and find that switching to another yields better results. Critical aspects like the maximum cost per click and ad placement are essential. In addition, optimising your landing pages will significantly impact your campaign’s success. Continually refining keywords, ads, and other elements ensures your campaign is effective.

Key Takeaways

• Choosing a suitable bidding strategy is key.
• Continual refinement is necessary for success.
• Effective landing pages are vital for conversions.

Setting Up the Campaign

Accessing …