Columbia Business School – Master of Science in Marketing Science [Video]

The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailing and financial services. The growing demand for data analytics and the increasingly complex consumer understanding required in marketing decisions is spurring a growing demand for “analytical marketeers”, who can combine quantitative skills, market understanding and creative insights.