Consumers in Early Stages of Generative AI Adoption: Publicis, Microsoft Research Beet.TV [Video]

Generative AI may be the talk of the tech world, but consumer adoption is still in its early stages. According to a new study from Publicis Media and Microsoft Advertising, just 13% of consumers who have used generative AI are using it extensively.

“But that other 87% was split pretty evenly between people who’ve just used it once or twice and people who’ve used it occasionally,” said Ted A’Zary, SVP of Insights & Strategy at PMX Marketplace Intelligence & APEX, Publicis Media, in this video interview with Beet.TV.

The study also found that less than half of consumers who have used generative AI tools have been using them for more than six months. “To have a gap where someone who is an early adopter started using a product in January and somebody who’s a new user started using it in June … That’s how rapid of adoption we’re seeing of …