Here is a typical job description for a CRM ManagerTo oversee and optimise the organisation’s Customer Relationship Management (CRM) system, ensuring it supports business objectives, enhances customer engagement and delivers data-driven insights. The role involves developing strategies to improve customer retention, satisfaction and lifetime value while ensuring effective system management and stakeholder collaboration.
This dynamic role suits professionals who enjoy working with both technology and people.
Key Responsibilities:
CRM strategy and implementation:
Develop and implement the CRM strategy to enhance customer engagement and business performance. Ensure the CRM aligns with the organisation’s broader goals, including sales, marketing and customer service.
System management and optimisation:
Manage the day-to-day operation, maintenance and optimisation of the CRM platform. Work with IT and external providers to troubleshoot technical issues and ensure system integrity. Identify and implement enhancements, including integrating new tools and technologies.
Data management and insights:
Ensure data accuracy and compliance with GDPR and other relevant regulations. Analyse CRM data to provide …