CTV Combines Best of TV and Digital for Marketers: Innovids Dan Mouradian Beet.TV [Video]

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities.

And consumer-packaged goods (CPG) brands are flocking to the channel.

In this video interview with Beet.TV, Dan Mouradian, SVP of Global Client Solutions at Innovid, explains what the company’s latest data shows about the trend.

Innovid recently partnered with Target’s Roundel retail media unit on their second annual CTV x Commerce Report, which examines CTV viewing trends among Target shoppers and CPG ad delivery data from Innovid.

Launched at Cannes Lions, the report found that Target customers are streaming 40% more hours of CTV content per month compared to the previous year, averaging about 22 hours per week across ad-supported services.

“Viewers are shifting to ways in which, because of the shifting dynamics in viewing behavior, and so while nothing was quite surprising, it did validate a lot of those,” Mouradian says. …