Divya Gururaj joins LinkedIn for a discussion on B2B Marketing at Cannes Lions Festival of Creativity 2024 [Video]

Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. 

In the LinkedIn Collective Studio at Cannes session, Gina Kleiner, Director of Product Marketing at LinkedIn, Sunil Naryani, Chief Product Officer of Media at Dentsu APAC and Divya Gururaj, Global Chief Client Officer at Brainlabs, discussed the current state of measurement in marketing in B2B, what tool and skills they are using to prove value, the biggest challenges in demonstrating performance and proposed solutions.

You can watch the full video below: