The March Google core update focuses on dealing with expired domain abuse. However, using expired domains has long been a common strategy for achieving good rankings. In my experience, expired domains can be hit or miss, and their effectiveness depends on various factors, such as whether they are being worked on.
It’s important to note that expired domains also decay over time unless they are maintained. Google’s approach to dealing with expired domain abuse is not new, and it’s easy for them to discount links from expired domains that were registered after the domain expired. Therefore, as part of this update, it’s recommended to focus on aged non-drop domains, which carry more power and have a higher chance of success.
Key Takeaways
- Expired domains have been a common strategy for achieving good rankings, but their effectiveness depends on various factors.
- Google’s approach to dealing with expired domain abuse is not new, and it’s recommended to focus on aged non-drop …