Does Google see what you see? [Video]

Website design is an ever-changing industry with techniques being adopted and dropped constantly. Whilst this leads to better sites, it doesn’t always mean more Google-friendly sites.  Without consistent work, websites can fall foul of some simple ranking factors in Google and not perform to their full potential.

Your site might look good to you, but how does it look to Google? Here are three tools that can help you to find out:

Fetch and Render

What is it?

‘Fetch and Render’ is a function within ‘Fetch as Google’ in Google Search Console (formerly Webmaster Tools). It allows you to select a specific page on your website and tell Google to present it as it would see it, as well as how a user would see it.

How do I use it?

• If you haven’t already, you’ll need to set up Google Search Console on your website
• When Search Console has been set up, sign in to https://search.google.com/search-console/welcomeand click on your …