Does News SEO Still Work? [Video]

Are news sites doomed?

News websites have taken a serious hit from Google and Facebook, leading many to think that these kinds of sites simply won’t work in the future.

But that’s not the case. News websites can still thrive, but only if they follow a very specific strategy.

As search giants like Google and Facebook continue to send less and less traffic to news sites, marketers need to adopt a strategy that will keep the category from becoming obsolete. 

Here’s how.

1. News Sites Need to Build Their Own Audiences

This is a critical step for news sites that wish to continue to perform well in the search rankings. 

While digital marketing efforts like SEO, social media involvement, etc. remain important, news sites need to make a concentrated effort to build their own audience. 

So, how do you they do that?

First, build their own advertising audience. 

This will enable you to build an audience separate from organic traffic through strategic …