eCommerce Digital Marketing Strategies and Tactics to Increase Sales [Video]

The global eCommerce industry brings in sales worth $6.4 trillion. That’s 20.1% of all retail sales around the world. 

As an eCommerce merchant, your business makes up a fraction of this enormous figure. But for you, it’s not just about competing with the big players in the market; it’s also about carving out your own share of this growing pie. 

A solid eCommerce digital marketing strategy can help you do that. 

A digital marketing strategy encompasses everything from content marketing to paid ads. It’s dynamic and data-driven. More importantly, it’s dependent on proper planning and continuous improvement. 

Here’s a detailed guide on building an eCommerce digital marketing strategy from scratch and keeping it going.

eCommerce Digital Marketing Strategies and Tactics to Increase Sales:

What Is an eCommerce Digital Marketing Strategy?

An eCommerce digital marketing strategy is a plan that outlines how you will use digital channels to reach potential customers. 

For example, the most visited online retail site is Amazon, with monthly visits of around 5.2 billion…