Email Marketing vs Marketing Automation: A Marketers Guide [Video]

You are signed up to an email marketing software that allows you to add subscribers to your email list, filter invalid email addresses, segment your list, and send personalized content at scale to your subscribers and drive sales. 

Then, a new marketing need arises. 

You want to increase communication touchpoints with your audience, better understand their online behavior for advanced lead scoring, and send ultra-personalized product recommendations across multiple platforms. Thanks to marketing automation, this is possible.

Email marketing and marketing automation are essential pieces in the online marketing puzzle for reaching customers and maximizing sales. Even though they are commonly used interchangeably, their capabilities and function differ. For example, email marketing is primarily an outbound marketing technique, but marketing automation applies to inbound marketing too.

If we are to talk in mathematical terms, which is one of my least favorite things to do (I’m guessing it’s one of your least favorite, too😅), email marketing will be likened to a 180-degree linear …