Don’t let the numbers fool you. If you’re running placement stats as a test, see what’s actually happening and don’t just look at the overall numbers because it might not be telling the whole story.
With all of our exact match campaigns in Nomadz, we are always running some sort of placement stats. In this example, the overall ACoS is 30% but at top of search with a 150% bid adjustment, ACoS is 40%.