Join John Lincoln, CEO of Ignite Visibility, as he hosts an enlightening conversation with Kevin Osborne, CRO of Acceleration Partners—one of the leading affiliate marketing agencies in the United States.
In this insightful webinar, they dive into the untapped potential of affiliate marketing and how it can seamlessly integrate into your broader marketing strategy. Kevin shares expert advice on creating a successful affiliate marketing channel that complements and enhances your other marketing efforts.
If you’re curious about optimizing affiliate marketing but aren’t sure where to start or how to make it effective, this discussion is a must-watch. From understanding the fundamentals to uncovering hidden opportunities, this interview provides actionable strategies to elevate your affiliate approach.
Don’t forget to leave any questions or comments below for further insights!
[00:00] Start of Interview – Introduction to Kevin Osborne and Acceleration Partners, a leading affiliate marketing agency. Kevin explains the basics and importance of affiliate marketing within the overall digital marketing mix.
[01:57] Defining Affiliate Marketing – Kevin describes affiliate marketing as a performance-based mechanism where brands pay partners based on completed actions (e.g., sales or sign-ups) rather than clicks or impressions.
[02:43] Example of Affiliate Strategy – Discussion of how a lifestyle blogger can partner with Target, promoting products and earning commissions through tracked customer purchases.
[03:37] Components of Affiliate Marketing – Key components are explained: brand, partners, and customers, connected by affiliate networks and tracking technologies.
[04:14] Challenges in Affiliate Marketing – Kevin highlights the resource-intensive nature of building partnerships and explains why affiliate programs require dedicated time and effort to succeed.
[05:23] Affiliate Ecosystem – Kevin explains the affiliate ecosystem, emphasizing the need for strategies, reporting, and selecting the right technology to drive results and track performance effectively.
[07:24] Growing Interest in Affiliate Marketing – He discusses the growing popularity of affiliate marketing, particularly as it moves beyond discount-based models to partnerships with media, influencers, and content creators.
[13:03] Starting an Affiliate Program – Steps for launching an affiliate program are outlined, including setting KPIs, establishing relationships, and structuring commission plans based on brand objectives.
[17:06] Social Media and Affiliate Integration – The rise of social media in affiliate marketing, especially with platforms like TikTok, which allow seamless integration between brands and influencers.
[22:44] Advice for Successful Campaigns in 2025 – Kevin’s advice on building successful affiliate and influencer campaigns: focus on building strong relationships, flexibility, and learning through testing.
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