How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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FYI: People Don’t Like When You Abbreviate Texts [Video]

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If you get a text that says “wyd”—translation: “what are you doing?”—there’s a good chance there’s one thing you’re crossing off that list: replying to the message.

According to a study published Nov. 14 in the Journal of Experimental Psychology: General, 99.3% of texters regularly use abbreviations that, in theory, could save precious typing time, like opting for “hru?” instead of asking someone how they are, or shortening “really” to “rly.” Study author David Fang, a doctoral student in behavioral marketing at Stanford University, wondered if this habit enhanced or diminished digital communication. He’s always made it a point to text in complete sentences, because he worried that otherwise, the people on the receiving end of his messages would think he was slacking off. But he wasn’t sure if his intuition was correct, so he decided to test it.

It turns out that Fang was on to something. Abbreviations in text messages register …

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