Google Ads Retargeting | Complete Guide to Campaign Setup [Video]

Website visits that fail to convert are a missed opportunity. Yet with the right tools, they don’t have to be. Businesses hoping for a second chance to make an impression often turn to Google Ads retargeting campaigns. Retargeting campaigns in Google Ads allow you to target individuals who have visited your site in the past with relevant, personalized messages and offers to encourage their return. You can effectively target visitors who didn’t take action on a page, those who abandoned carts, or those who didn’t see a page you’d like them to see.

How Do Google’s Retargeting Ads Work?

Retargeting ads in Google allow businesses to upload an audience list with email addresses of past website users to the marketing platform to deliver targeted ads when these customers use their Google accounts. However, there are certain restrictions. Your email list can only include emails you gather through first-party data. This means the customers you target must …