Discover the essentials of Google Analytics 4 (GA4) with this detailed tutorial from DataVinci. This guide provides an in-depth look at all the crucial elements of Google Analytics 4 (GA4), ensuring you build a strong base as you begin your journey with this tool. It encompasses everything from reporting to user interface, configuration, and other fundamental concepts. You will gain knowledge in:
00:00 – Introduction & Expectation Setting
03:55 – Understanding Account Structure in Google Analytics 4 (GA4)
08:11 – Creating an account, property & data stream in Google Analytics 4 (GA4)
14:54 – Enhanced Measurement in Google Analytics 4 (GA4)
17:39 – Configuring Data Stream in Google Analytics 4 (GA4)
23:29 – Configuring unwanted Referrals in Google Analytics 4 (GA4)
28:11 – Understanding events in Google Analytics 4 (GA4)
33:03 – Creating & Modifying events in Google Analytics 4 (GA4)
35:45 – Installing basic page load tag of Google Analytics 4 (GA4) with Google Tag Manager (GTM)
41:20 – Navigating the Google Analytics 4 (GA4) Reporting Interface UI
41:30 – Working with Google Analytics 4 (GA4) Demo account
44:20 – Acquisition Reports in Google Analytics 4 (GA4)
48:00 – Engagement Reports in Google Analytics 4 (GA4)
51:25 – eCommerce Reports in Google Analytics 4 (GA4)
54:50 – User Attribute Reports in Google Analytics 4 (GA4)
55:40 – Tech reports in Google Analytics 4 (GA4)
57:00 – Advertising Reports in Google Analytics 4 (GA4)
01:01:00 – Explore & Custom Reports in Google Analytics 4 (GA4)
01:03:00 – Accessing & naming reports – How to create and name your report in Google Analytics
01:04:15 – Date Range – How to set the date range of your reports
01:05:06 – Freeform Tables – how to create them in Google Analytics
01:09:30 – Segments – how to add them to custom reports in Google Analytics
01:15:53 – Filters – how to add them to custom reports in Google Analytics
01:17:33 – Tabs – how to create multiple report tabs
01:20:41 – Sharing – how to share your Google Analytics reports
01:23:41 – Download – How to download your Google Analytics reports
01:24:53 – Sampling & Thresholding – how to identify and adjust them in your reports
01:27:39 – Funnel Exploration Reports in Google Analytics 4 (GA4)
01:31:18 – Path Exploration Reports in Google Analytics 4 (GA4)
01:33:50 – Segment Overlap Reports in Google Analytics 4 (GA4)
01:35:16 – User lifetime Reports in Google Analytics 4 (GA4)
01:37:58 – Google Signals in Google Analytics 4 (GA4)
01:38:40 – Data Import in Google Analytics 4 (GA4)
01:39:10 – Data Retention in Google Analytics 4 (GA4)
01:40:04 – Data Filters in Google Analytics 4 (GA4)
01:40:37 – Configuring Key Events or Conversions in Google Analytics 4 (GA4)
01:41:05 – Creating Audiences in Google Analytics 4 (GA4)
01:41:35 – Custom Metrics & Dimensions in Google Analytics 4 (GA4)
01:42:40 – Channel Grouping in Google Analytics 4 (GA4)
01:45:10 – Product Linking / Integrating with other Google Products in Google Analytics 4 (GA4)
Handling PII Data in GA4 : https://youtu.be/740Lk3-Z2nw
Understanding Measurement Protocol in GA4 : https://www.youtube.com/watch?v=Siqneok_eXI
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We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack – Tag Management, reporting, analysis, data visualization and conversion rate optimization.
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